Joules
The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a country show in Leicestershire.
Tom knew his customers well and could see that their clothing was very practical but lacked an edge. There was a huge difference between functional, built-to-last clothing and the bright and colourful styles that could be seen in cities, there was nothing for people who wanted a balance of style and practicality. This was the case until Tom launched Joules clothing.
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Joules Hadlow Jacket
Wrap up in style when the weather starts to drop. Our Hadlow showerproof coat will be sure to protect you against the elements whilst looking chic. It's crafted with a hood, chin guard, fleece-lined pockets, a fun printed pony racing lining and is fastened by a zip. Built with a narrower waist, this piece will lightly sculpt your silhouette for a feminine finish.
Showerproof
Joules Abberton Scarf
When the time comes to put away the bulky wool scarf, seek a lighter brighter accessory in the Abberton.
It's lightweight and adorned with a hand-drawn print you won't find anywhere else. Its versatile shape opens opportunity for multiple ways to wear making it a style you'll reach for, for all kinds of occasions.
Lightweight
Hand-drawn print
68.5cm x 174cm
Joules Amelie Beret
Sophisticated, statement-making, and yet fun, a Cream beret will add a chic side to any look. If you haven't got one in amongst your current collection of headwear, the Amelie is a great choice.
Crafted from 100% wool, it's as warm as it is soft and will be perfect from the first signs of autumn until the last days of spring. A great choice for town, city, country, and beyond. Complete with an internal...
Joules Amilla Jonty Shirt
This is our best-loved Amilla shirt, elevated through the use of Parisian icons and crafted from a new cotton poplin fabric for the lighter and brighter months. It has a boyfriend fit, a longline shape (that covers the bum) and a flattering curved hem.
Its button-down fastening offers versatility when it comes to styling - button it up and tuck it into a pair of wide-leg jeans, or throw it unbuttoned...
Joules Amy Printed Top
Crafted from cotton that includes a little stretch for a lot of comfort, this top will be the perfect starting point for a lot of outfits. With its ribbed texture, high-neck frill collar and button detail to the cuffs, it can sit effortlessly under dresses and shirts for an elegant yet understated look.
Joules Amy Top
Crafted from cotton that includes a little stretch for a lot of comfort, this navy top will be the perfect starting point for a lot of outfits.
With it's ribbed texture, high-neck frill collar and button detail to the cuffs, it can sit effortlessly under dresses and shirts for a elegant yet understated look.
Joules Bianca Shirt
The Bianca shirt offers endless styling opportunities and is a piece that will stand the test of time. It's crafted from an airy cotton that features a classic collar with bib detailing to the front and a button placket that cascades through the design. The sleeves are detailed with elasticated elements and the back hem is slightly dropped.
100% cotton
Joules Braemar Luxe Gilet
A true celebration of our rural heritage and style, this gilet in navy really does go the extra country mile. Showerproof (meaning a little rain won't stop play) and in a traditional diamond quilt pattern, it comes in a flattering silhouette and is home to well-considered detail and functional features. Suedette details offer a little change in texture, the intricate crest embroidery is a reminder...
Joules Braemar Luxe Jacket
A true celebration of our rural heritage and style, this coat goes the extra country mile. Showerproof (meaning a little rain won't stop play) and in a traditional diamond quilt pattern, it comes in a flattering silhouette and is home to well-considered detail and functional features. Suedette details offer a little change in texture, the intricate crest embroidery is a reminder of the quality and...
Joules Claudia Shirt
The Claudia boyfriend shirt is a piece you'll come back to time and time again. The design is borrowed from the boys and will sit slightly more relaxed on your silhouette. It's crafted from an airy fabric that's perfect for when the weather heats up, but would work well under a knit too. The pattern adds a hint of prep and it's topped with a classic collar and button placket.
Joules Claudia Striped Shirt
The Claudia boyfriend shirt is a piece you'll come back to time and time again. The design is borrowed from the boys and will sit slightly more relaxed on your silhouette. It's crafted from an airy fabric that's perfect for when the weather heats up, but would work well under a knit too. The pattern adds a hint of prep and it's topped with a classic collar and button placket.
Joules Constance Knitwear
Elevate your wardrobe with our Constance knitted cardigan. Crafted from 100% cotton, it's tailored to a contemporary boxy fit and features stunning Milano stitching to the body and sleeves. Perfect for throwing over your shoulders, layering or wearing alone, this piece is sure to be a a permanent fixture in your wardrobe. It's finished with button fastenings and contrasting ribbed trims that add to...
Joules Edie Handbag
A deceptively spacious bag that stands out thanks to its quality. Heritage-inspired trims elevate it further. A zip fastening with keep all of your items secure, whilst an inside pocket is a great place for stashing smaller items such as keys and cards. Perfect for a trip to the shops, weekend away or even the daily commute.
Joules Edie Small Handbag
This is the classic navy baker boy hat made modern. Crafted from a classic tweed fabric, but in a fuller shape, it will elevate any look. Wear it with matching tweed for a statement look or with a chunky knit for a timeless country ensemble.
S/M: 57cm
M/L: 59cm
Joules Edwina Dress
Step out in style with the Edwina shift dress that nods perfectly to heritage chic. Designed to a classic silhouette, it features a round neckline with handy pockets to the front. It's crafted from tweed and is sure to be one of those timeless easy-to-style pieces you'll go back to time and time again.
Joules Elvina 4 x 4 Print Shirt
Our Elvina shirt will be sure to add a hint of fun to your wardrobe with its artful design. Crafted to a relaxed fit, it's ideal for layering under a knit and you could wear this piece over jeans, trousers or even tucked into a skirt for the ultimate finished look. It features a classic collar, button up front and cuffs to finish.
Joules Enid Jumper
Our Enid jumper is sure to be a much-loved addition to your wardrobe. Crafted from a soft cotton-rich fabric, it's designed with a chic high neck and blouson sleeves that work to enhance the silhouette. Finished with brushed gold-toned buttons and ribbed trims, we know this is a piece you'll wear over and over again.
Joules Fairfield Jonty Top
The Fairfield polo shirt is a versatile style that can be worn alone in the fairer months and used as a base for layering in colder months. It's crafted from a soft cotton blend, has a stretchy ribbed fabric and sits close to the body in a slim fit. Polo-inspired details can be seen through the button placket, collar and twill collar stand. Joules' embroidery on the cuff finishes it off perfectly.
Joules Fleur Jacket
A great piece for the move into autumn, the Fleur fleece jacket will give your outfits a final layer of style It has a boxy fit with an upstanding funnel neck for a distinctive look and its high-shine gold poppers add an elevated element.
Velvet trims to the neck, placket, cuffs and pocket trim make it truly something special. Layer over anything from T-Shirts and tops to knitwear for an easy everyday...
Joules Fluffy Socks
Raise your sock game with this super soft, fluffy pair.
Designed to elevate your comfort, they are perfect for pairing with PJs or wearing under your boots. They have a contrasting colour heel and toe and are available in a range of stripes and patterns.
Joules Foxley Wide Leg Trousers
Exude British style and sophistication with the Foxley tweed suit trousers. The Yarrow tweed we've used is unique-to-Joules, meaning you won't find it anywhere else which gives these trousers a truly exclusive feel.
Cut to a wide leg for a streamlined silhouette, and with a flattering mid-rise waist they'll be a best-loved piece in your wardrobe for a long time to come.
Neatly pressed pleats to the...
Joules Harbour Top
Our classic relaxed fit Harbour embodies a wealth of heritage. It’s a style we’ve been making and you’ve been loving for a long time. Always on a mission to enhance our pieces, we have updated the fabric and elevated the fit to create a better-than-ever Harbour you can truly depend on.
The striped Breton shirt is a statement piece that’s evolved over time. Once worn by sailors in Brittany,...
Joules Heritage Full Zip
Wearing a fleece has never looked so good. This piece will work to elevate your outdoor attire whilst keeping you protected against a chill. Our new Heritage zip-up fleece has been tailored with you and the countryside in mind.
Crafted to a flattering fit, it features faux leather trims, a warming standing collar, side-slip pockets with fastenings, a metal hanger chain and it’s finished with our...
Joules Holly Slipover
A knit you can wear now and later, the Holly vest is a versatile style to own. In milder weather style alone with chino or denim shorts and when temperatures drop, layer over a ruffle neck blouse or slim-fit top.
Joules Islay Slipover
Our Islay knitted vest is the perfect layering piece that would look oh-so stylish over a shirt, under a jacket or even by itself. It's crafted from a soft cotton blend featuring a Fairisle intarsia design that really sets it apart. Following a classic v-neck shape, it's finished with ribbed trims and will be sure to elevate your wardrobe.
Joules Jonty Tank Tweed
Jonty fox is here to stay. Add some flair to your wardrobe with our cotton-rich knitted vest that's crafted to a classic fit with a round collar. Easily styled over a preppy shirt or on its own on a warmer day, it features an instarsia design with applique tweed and embroidered detailing. It's finished with ribbed trims and is sure to put a smile on your face.
Joules Kate Shirt
Make room for stylish layers in your autumn wardrobe with the Kate long-sleeve top. It's got a jersey body and sleeves with a slim fit that is perfect for your first layer.
A concealed button placket with a single exposed button allows for versatile styling, while a woven frilled neckline adds statement detail that will look great popping out of a knitted jumper.
The cuffs feature a matching frilled...
Joules Langtree Scarf
Our Langtree scarf is a much-loved style back for another season. In a new line-up of checks, this essential cold-weather accessory is loved for its soft-against-the-skin feel, endless styling options, and traditional tasselled detailing. While we have no doubt it will look great on you, it also makes a great gift idea!
Woven Checked pattern
170cm x 73cm
Tasselled ends
Joules Luna Dressing Gown
Take your home comforts up a notch with the Luna soft fleece dressing gown, designed for cosy nights in. It has a soft fleece outer and lining, a detachable fleece belt, and a hood. The two patch pockets on the front give you somewhere to stash the snacks. Finished with an internal loop for hanging away when not in use (which won't be often).
Joules Nora Cardigan
The Nora cardigan will add a pop of individuality to any outfit. Crafted to a boxy fit, it's designed with deep contrasting ribbed trims and classic saddle shoulders that both work to frame the piece perfectly. It's fastened with horn-style buttons and is crowned with a round neck.
Joules Printed Harbour Top
Our classic relaxed fit Harbour embodies a wealth of heritage. It’s a style we’ve been making and you’ve been loving for a long time. Always on a mission to enhance our pieces, we have updated the fabric and elevated the fit to create a better-than-ever Harbour you can truly depend on.
The striped Breton shirt is a statement piece that’s evolved over time. Once worn by sailors in Brittany,...
Joules Rafferty Top
A best-loved style from last autumn and winter returns. The Rafferty cardigan is a piece that deserves to hold space in your wardrobe, with its cable knit pattern, voluminous sleeves and faux horn buttons. The round neckline lends itself to layering over a statement collared shirt or blouse, while its versatile colour ensures it sits back with almost anything you wear it with.
Joules Sadie Fleece Jacket
A firm favourite of ours and soon to be yours, the Sadie fleece jacket is a must-have this season. It's cut to a flattering waist length and comes in a colour that will complement all manner of outfits. The soft, Borg fleece outer gives it a plush look, while the polar fleece lining ensures it feels as warm as it looks. Featuring pockets, a collar, and trims for a touch of contrast. Adding yet more...
Joules Silvia Long Sleeve Top
Our Silvia blouse will be a piece you'll reach for time and time again. This versatile design can be teamed with jeans, skirts, linen and more for a pared-back yet put together look. Crafted from 100% cotton, it will feel super soft and breathable to wear whilst its frill neck, smock detailing and artful pattern add style and flair. It features a button placket for fastening and is topped with long...
Joules Slim Fit Chino
Our slim-fit chinos are a refined way to enhance your style. Just add a preppy shirt and a knit and you'll have the perfect finished look. They're designed with a peached handle, superior softness from added modal, a two-way stretch and elastication at the waist for enhanced comfort.
Joules Slim Straight Jeans
Our jeans have been meticulously designed to ensure your everyday staples not only look the part but feel it too. These have a mid-rise waist and a straight cut through the leg that is flattering yet comfortable.
We've sourced our best-ever denim, which has a soft feel and will ensure it's an enduring part of your wardrobe. To give them more movement, there is added stretch in the fabric (farewell...
Joules Tabatha Top
Elevate your everyday wardrobe with the Tabby top. A beautifully detailed blouse designed with timeless femininity in mind. Crafted from soft, breathable fabric, this long-sleeved top features an artful all-over pattern that adds subtle character. The tie neck detail offers a versatile touch, wear it in a neat bow for a polished look or loosely knotted for a more relaxed feel.
A button-down front...
Joules Tally Ho Top
A statement knit is always needed in everyone's wardrobe and ours provides a fun aesthetic and top-quality craftsmanship. Designed to a relaxed fit, this piece features dropped shoulders, a tubular crew neck and deep ribbed trims. It's finished with a boucle embroidered slogan and an intarsia knit pattern that adds a real flair.
Joules Tres Sheep Jumper
A statement knit is always needed in everyone's wardrobe and ours provides a fun aesthetic and top-quality craftsmanship. Designed to a relaxed fit, this piece features dropped shoulders, a tubular crew neck and deep ribbed trims. It's finished with a boucle embroidered slogan and an intarsia knit pattern that adds a real flair.
Joules Woodland Slipover
This knitted vest is the perfect layering piece that would look oh-so stylish over a shirt, under a jacket or even by itself. It's crafted from a soft cotton blend featuring an autumnal woodland intarsia design that really sets it apart.
Following a classic crew-neck profile, it's finished with ribbed trims and will be sure to elevate your wardrobe.
Joules Amilla Paris Print Top
This is our best-loved Amilla shirt, elevated through an attention to detail and crafted from a new 100% cotton poplin fabric for the lighter and brighter months. It has a boyfriend fit, a longline shape (that covers the bum) and a flattering curved hem.
Its button down fastening offers versatility when it comes to styling - button it up and tuck it into a pair of wide-leg jeans, or throw it unbuttoned...
Joules Classic Cable Pullover
Our refined cable knit jumper will elevate your wardrobe with its classic aesthetic. Crafted to a regular fit from 100% cotton, it features ribbed trims and is tastefully finished with our iconic embroidered hare at the chest.
It's the perfect transitional piece to see you through the seasons. Try styling this crew neck with a shirt or a T-Shirt underneath, or wear it alone for a preppy finish.
Joules Heritage Gilet
Our new countryside Heritage gilet has been developed to elevate your wardrobe. Crafted from luxury polar fleece to a classic profile with an internal waist adjuster to sculpt your silhouette, it’s topped with a practical zip fastening that leads to its warming stand collar.
With stylish contrast faux leather trims, popper pockets, our classic Joules embroidery at the back neck, and signature engraved...
