The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a country show in Leicestershire.

Tom knew his customers well and could see that their clothing was very practical but lacked an edge. There was a huge difference between functional, built-to-last clothing and the bright and colourful styles that could be seen in cities, there was nothing for people who wanted a balance of style and practicality. This was the case until Tom launched Joules clothing.

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Joules Holkham CoatJoules Holkham Coat
Joules Holkham Coat
Crafted from a lightweight yet substantial fabric and complete with taped seams, it's a real waterproof wonder. To keep you cool and comfy on those wet walks, we've added a mesh lining to the upper half of the jacket for breathability. 100% Recycled polyester
Joules New Harbour TopJoules New Harbour Top
Joules New Harbour Top
The Harbour top is a celebrated style that we have been making and you have been loving for a long time. Always on a mission to enhance our pieces, we have updated the fabric and elevated the fit to create a better-than-ever Harbour you can truly depend on. So, what's new? The fabric is now a heavierweight cotton jersey that feels supremely soft to the touch, it has a more relaxed overall fit, a wider...

Joules Slim Straight JeanJoules Slim Straight Jean
Joules Slim Straight Jean
Our jeans have been meticulously designed to ensure your everyday staples not only look the part but feel it too. These have a mid-rise waist and a straight cut through the leg that is flattering yet comfortable. We've sourced our best-ever denim which has a soft feel and will ensure they're an enduring part of your wardrobe. To give them more movement there is added stretch in the fabric (farewell...

Joules Courtside BagJoules Courtside Bag

Joules Daley HatJoules Daley Hat

Joules Harlyn ScarfJoules Harlyn Scarf
from £24.95

Joules Highgrove ScarfJoules Highgrove Scarf

Joules Furlton Gillet
Joules Furlton Gillet
Whether you want to keep pottering in the greenhouse after the sun goes down or you're heading out for a brisk walk across the fields, keep this padded gilet nearby for easy layering. Filled with a recycled down for warmth and fitted side panels for a flattering shape, it's as practical as it is stylish.

Joules Avery Cord SkirtJoules Avery Cord Skirt
Joules Avery Cord Skirt
Who said skirts were just for summer? Crafted from soft yet sturdy cord fabric, the Avery is the perfect way to add a touch of vintage style into your cold-weather wardrobe. It features a button down placket with faux horn buttons, along with a patch pocket to each side. Its classic A-line shape is perfect for wearing with a tucked-in blouse and leather boots.
Joules Bramble Recycled Wool BlazerJoules Bramble Recycled Wool Blazer
Joules Bramble Recycled Wool Blazer
This wool blazer is inspired by our equestrian roots and is the perfect style to wear if you're attending an event or show. It's fitted with darts, has a lapel collar and a single faux horn button fastening for a polished look. A premium piece deserves quality details, so there's a full printed lining, a brass hanging loop, button cuffs and jet pockets, as well as an additional internal pocket. Team...

Joules Eloise Knitted GlovesJoules Eloise Knitted Gloves
Joules Eloise Knitted Gloves
When winter well and truly sets in, make sure you have a reliably warm pair of gloves to see you through the season. The Eloise gloves are crafted from a soft fuzzy yarn that looks as good as it feels. They're ribbed with turnback cuffs that feature a Joules branded tab. Complete the set with the matching Eloise hat
Joules Eloise Soft Oversized Beanie Hat
Joules Eloise Soft Oversized Beanie Hat
Get ready for cosy season with our Eloise oversized beanie. Knitted in a super soft fuzzy yarn, it has a turned up hem with a Joules branded tab. Not only does this style have matching gloves available, but you can even find Mini Me styles to match with your little one.

Joules Folley Heavy Brushed Scarf
Joules Folley Heavy Brushed Scarf
Warm up your winter wardrobe with the Folley scarf. The knit fabric has been brushed for a supremely soft-to-touch feel and features exaggerated tasselled ends. For a classic country-inspired look, it's adorned in a checked pattern that will complement any outerwear from wax jackets to quilted gilets.
Joules Berkley FieldcoatJoules Berkley Fieldcoat
Joules Berkley Fieldcoat
Designed for spending hours roaming the fields of Great Britain, the Berkley is an outdoor style you can count on. The tweed is a nod to our countryside heritage and carries a traditional colour palette of deep greens and browns. The vertical quilted lining filled with wadding will keep you warm when the colder climes hit and its overall relaxed fit gives you room to layer. Attention to detail is never...

Joules Amy Roll Neck Jersey TopJoules Amy Roll Neck Jersey Top
Joules Amy Roll Neck Jersey Top
With a slim fit that hugs the body, the Amy jersey roll neck is the perfect base layer to build your outfits around. But it's certainly not without its details. The long sleeves feature five gold metal accent buttons and the neck is trimmed with a woven frill - we think it'll look quite the part popped out of a knit. Add one (or a few) of these 'beyond basics' to your wardrobe and you'll forever have...
Joules Leonie Cotton Sausage Dog PyjamasJoules Leonie Cotton Sausage Dog Pyjamas
Joules Leonie Cotton Sausage Dog Pyjamas
Perfect to pair with any pyjama bottoms or leggings, this everyday style has been crafted from soft yet sturdy cotton to provide a loving layer of comfort on those chilly nights.

Joules Pale Blue Botanical Bee Towel
Bee creative with your bathroom by bringing in patterned towels that will make you and your guests smile. The hand-drawn bees are set against a pale blue background which is contrasted with navy edges. Luxuriously soft, it has a velour construction and a combed cotton finish for extra softness against the skin.
£28.00 from £14.00
Joules Botanical Bee Towel
Joules Botanical Bee Towel
Bath Towel Bee creative bath towel. The hand-drawn bees are set against a pale blue background which is contrasted with navy edges. Luxuriously soft, it has a velour construction and a combed cotton finish for extra softness against the skin.

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