The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a country show in Leicestershire.

Tom knew his customers well and could see that their clothing was very practical but lacked an edge. There was a huge difference between functional, built-to-last clothing and the bright and colourful styles that could be seen in cities, there was nothing for people who wanted a balance of style and practicality. This was the case until Tom launched Joules clothing.

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Joules Bramble Recycled Wool BlazerJoules Bramble Recycled Wool Blazer
Joules Bramble Recycled Wool Blazer
This is a blazer that does good and looks good. Crafted from 100% certified responsible wool and with a 100% recycled poylester lining, it’s a style that you can be proud to wear and you’ll love to wear. Traditional in its look and feel.
Joules Canterbury Long CoatJoules Canterbury Long Coat
Joules Canterbury Long Coat
Forget about bulky, unflattering padded jackets - The Joules Canterbury jacket keeps you dry without any compromise on style. It's designed with a fitted silhouette with straight baffels that have seams contoured to the body for a flattering fit, and has luxury details like pearlized fabric, high shine trims and grosgrain details.

Joules Chatham Quilted Coat
Joules Chatham Quilted Coat
Designed for brisk walks through the countryside, the longline diamond-quilted Chatham coat is one for those who love the outdoors. It contains recycled material and reduces waste by reusing items that would have otherwise gone to landfill, has half princess seams to fit and flatter, and has two deep patch pockets to the front. You can customise this coat to your liking too, with a detachable hood...
Joules Headland A-Line Raincoat With Removable HoodJoules Headland A-Line Raincoat With Removable Hood
Joules Headland A-Line Raincoat With Removable Hood
As the name suggests, this jacket is perfect for days spent by the coast – but will look just as good if you’re completely landlocked. Joules have given care and attention to the style, shape, fit and each functional features to ensure staying dry has never looked so good.

Joules Loxley CoatJoules Loxley Coat
Joules Loxley Coat
You won’t just be enjoying the rain, you’ll be singing in it with the Loxley waterproof coat. This wet-weather classic has long been a dog-walking go-to with its longline shape, fully taped seams and detachable hood with storm peak which all offer supreme coverage in a downpour. There’s a drawstring waist and adjustable cuffs for a fit that is unique to you, along with front pockets with additional...

Joules Amy Roll Neck Jersey TopJoules Amy Roll Neck Jersey Top
Joules Amy Roll Neck Jersey Top
With a slim fit that hugs the body, the Amy jersey roll neck is the perfect base layer to build your outfits around. But it's certainly not without its details. The long sleeves feature five gold metal accent buttons and the neck is trimmed with a woven frill - we think it'll look quite the part popped out of a knit. Add one (or a few) of these 'beyond basics' to your wardrobe and you'll forever have...
Joules Anisa Quilted Zip SweatJoules Anisa Quilted Zip Sweat
Joules Anisa Quilted Zip Sweat
The Anisa sweatshirt is a staple you'll rely on for a long time to come. It has diamond quilting to the body and elbow patches which not only make it all the more durable, but also stand as a subtle nod to countryside style. The half zip fastening is completed with a faux leather pull and allows for versatile styling - wear it open over layers or zip it up to keep your neck warm. It's finished with...

Joules Avery Women's Cord SkirtJoules Avery Women's Cord Skirt
Joules Avery Women's Cord Skirt
Who said skirts were just for summer? Crafted from soft yet sturdy cord fabric, the Avery is the perfect way to add a touch of vintage style into your cold-weather wardrobe. It features a button down placket with faux horn buttons, along with a patch pocket to each side. Its classic A-line shape is perfect for wearing with a tucked-in blouse and leather boots.
Joules Berkley Fashion FieldcoatJoules Berkley Fashion Fieldcoat
Joules Berkley Fashion Fieldcoat
Designed for spending hours roaming the fields of Great Britain, the Berkley is an outdoor style you can count on. The tweed is a nod to our countryside heritage and carries a traditional colour palette of deep greens and browns. The vertical quilted lining filled with wadding will keep you warm when the colder climes hit and its overall relaxed fit gives you room to layer. Attention to detail is never...

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Joules Bracewell Large Check Blanket Scarf
A blanket-style scarf is just the thing you need for when the cold British weather truly sets in. The Bracewell is an oversized rectangle shape offering versatile styling and has a classic checked pattern. It's finished with frayed edges on all sides and a Joules-branded tab to the edge.
Joules Bramble Recycled Wool BlazerJoules Bramble Recycled Wool Blazer
Joules Bramble Recycled Wool Blazer
This wool blazer is inspired by our equestrian roots and is the perfect style to wear if you're attending an event or show. It's fitted with darts, has a lapel collar and a single faux horn button fastening for a polished look. A premium piece deserves quality details, so there's a full printed lining, a brass hanging loop, button cuffs and jet pockets, as well as an additional internal pocket. Team...

Joules Charlotte Fairisle JumperJoules Charlotte Fairisle Jumper
Joules Charlotte Fairisle Jumper
Welcome a winter touch to your wardrobe with a classic Fair Isle jumper. They have long been a staple for the season and as well as looking great, they're practical for layering too. The Charlotte jumper is crafted from a soft wool blend and has raglan sleeves, a ribbed crew neck, hem and deep cuffs. It carries a traditional Fair Isle pattern to the yoke and cuffs and comes in a pretty pink we know...
Joules Colette Cord Blouse
Joules Colette Cord Blouse
Corduroy is the perfect fabric for the colder months, thanks to its heavier weight, and durable construction. Our Collette cord blouse brings feminine charm through the pretty frill details to the collar and chest and the structural gathering to the shoulders, back and cuffs that create a subtly flouncy silhouette. The cuffs have been finished with a keyhole button fastening. Style alone with neutral-toned...

Joules Cosy Stripe Sock Soft Handle Stripe Socks
Joules Cosy Stripe Sock Soft Handle Stripe Socks
Supremely soft and in a plush colour palette, this pair of socks are perfect for putting your feet up at home. They have ribbed cuffs that are comfortable against the skin and are made from a cotton blend. Wear them with your comfiest pyjamas and snuggle up with a good book.
Joules Dawson V-Neck Cricket JumperJoules Dawson V-Neck Cricket Jumper
Joules Dawson V-Neck Cricket Jumper
If your search for a new jumper has left you stumped, we've got you covered. The Dawson is inspired by the world of cricket and will help you achieve an off-duty look with a sporty edge. Its relaxed fit, v-neck and dropped shoulders makes it the ideal layering piece, while the twisted cable knit, textured fabric and striped ribbed trims reflects traditional cricket styles. Style it over a crisp, collared...

Joules Ebony Cord Wide Leg TrouserJoules Ebony Cord Wide Leg Trouser
Joules Ebony Cord Wide Leg Trouser
We've taken corduroy trousers and given them a wide-leg for a contemporary take on a classic. They have a mid-rise waist that is as comfortable as it is flattering and a wide leg that falls just above the ankle. By nature, corduroy is a hardwearing fabric, so you can be safe in the knowledge that it'll be a reliable staple for a long time. There's an abundance of functional details including belt...
Joules Eloise Glove Knitted GloveJoules Eloise Glove Knitted Glove
Joules Eloise Glove Knitted Glove
When winter well and truly sets in, make sure you have a reliably warm pair of gloves to see you through the season. The Eloise gloves are crafted from a soft fuzzy yarn that looks as good as it feels. They're ribbed with turnback cuffs that feature a Joules branded tab. Complete the set with the matching Eloise hat

Joules Eloise Hat Soft Oversized Beanie Hat
Joules Eloise Hat Soft Oversized Beanie Hat
Get ready for cosy season with our Eloise oversized beanie. Knitted in a super soft fuzzy yarn, it has a turned up hem with a Joules branded tab. Not only does this style have matching gloves available, but you can even find Mini Me styles to match with your little one.
Joules Etta Balloon Sleeve Fairisle JumperJoules Etta Balloon Sleeve Fairisle Jumper
Joules Etta Balloon Sleeve Fairisle Jumper
Never not in style, a Fair Isle jumper is a forever winter must-have. The Etta jumper will stop your search for the perfect one as it's crafted from a sumptuously soft wool blend (that doesn't itch the skin) and uses a timeless colour palette. The versatile navy base colour is complemented by the traditional Fair Isle patterning which adorns the yoke and cuffs. As for the fit, it has raglan sleeves...

Joules Folley Heavy Brushed Scarf
Joules Folley Heavy Brushed Scarf
Warm up your winter wardrobe with the Folley scarf. The knit fabric has been brushed for a supremely soft-to-touch feel and features exaggerated tasselled ends. For a classic country-inspired look, it's adorned in a checked pattern that will complement any outerwear from wax jackets to quilted gilets.
Joules Joyce Roll Neck JumperJoules Joyce Roll Neck Jumper
Joules Joyce Roll Neck Jumper
It's time to get cosy with our Joyce roll-neck jumper, designed with plans of hibernation in mind. It has an oversized fit which makes it perfect for layering over your favourite top, but it's the hotchpotch stitching that makes it truly special. The dropped shoulders, baggy sleeves and splits to the hem give the Joyce a slouchy silhouette that you can't help but snuggle into. It's finished with a...

Joules Kayleigh Button Through JumperJoules Kayleigh Button Through Jumper
Joules Kayleigh Button Through Jumper
With the Kayleigh jumper in your wardrobe you'll be ready to welcome autumn and winter with open arms. The half cardigan rib gives it a contemporary chunky look and the dropped shoulders creates a relaxed fit. The placket (featuring plush faux horn buttons) offers versatile styling - wear it open with a luxurious layer underneath, or button it up and snuggle in.
Joules Langtree Check ScarfJoules Langtree Check Scarf
Joules Langtree Check Scarf
Featuring a classic check pattern in a rich, heritage colour palette, the Langtree will elevate your outdoor attire. It'll look quite the part teamed with a wax or quilted jacket. The rectangle shape lends itself perfectly to versatile styling and it's finished with tasselled ends and a Joules branded tab.

Joules Lorena Longline Brushed Woven ShirtJoules Lorena Longline Brushed Woven Shirt
Joules Lorena Longline Brushed Woven Shirt
The Lorena shirt is a style that is always a joy to bring back every autumn and winter season. It is crafted from a cotton fabric that has been brushed for a supremely soft feel and features a classic checked pattern. The curved hem and dipped back offers a feminine twist, while the longline shape and relaxed fit make it perfect for pairing with skinny jeans or leggings. It carries classic shirt features...
Joules Lucille Fairisle SockJoules Lucille Fairisle Sock
Joules Lucille Fairisle Sock
A winter treat for your feet, our Lucille Fair Isle socks will have pride of place in your underwear drawer. They're thicker than your average everyday sock, making them perfect for wearing under boots on a frosty day, and feature a traditional Fair Isle pattern reminiscent of evenings spent in the ski chalet with a cup of hot chocolate in hand.

Joules Margot Intarsia JumperJoules Margot Intarsia Jumper
Joules Margot Intarsia Jumper
Long have we adored adding a touch of personality to outfits through our intarsia knitwear. And for our newest addition, we're bringing it back to the countryside. Margot is the perfect layer, crafted from a cotton blend with long, raglan sleeves, a classic fit and a crew neck. The intarsia artwork is rather fetching and a great way to welcome some character into your wardrobe. Layer under tweed blazers...
Joules Pembury Long Padded CoatJoules Pembury Long Padded Coat
Joules Pembury Long Padded Coat
If you're looking for a trustworthy new coat that will welcome the cold weather in style, we have, quite literally, got you covered. The Pembury is cut to a longline length for all-over warmth. Our designers have cleverly added shirred side panels, slimmer chevron baffles to the waist and curved seams to the centre to balance out its shape for a more flattering fit without compromising on cosiness. The...

Joules Rampling Check DungareeJoules Rampling Check Dungaree
Joules Rampling Check Dungaree
Crafted from plush, hardwearing corduroy, these are our bestselling Rampling dungarees, with a countrified twist. They have a relaxed fit through the leg with cuffs that can be worn rolled up or down, however you fancy. Traditional dungaree details include adjustable straps, metal clasp fastenings and a classic kangaroo pocket to the chest. The faux horn buttons to the hips ensure a perfect fit (and...
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Joules Slippet Luxe Faux Fur Slipper Mule
Whether you're putting your feet up or padding about the kitchen to sneak a midnight snack (we won't judge), our Slippet Luxe slippers will make the occasion just that little bit more special. The upper material is crafted from textured felt and features charming character embroidery, while the wide faux fur cuff and lining is on hand to provide ultimate comfort. On the bottom of both slippers there's...

Joules Minx Diamond Quilt GiletJoules Minx Diamond Quilt Gilet
Joules Minx Diamond Quilt Gilet
Our Minx gilet is a much-loved outdoor essential, perfectly made for popping into town or strolling through fields with the dog. This all-year-round layering piece has diamond quilting, a zip-through fastening, pockets with exposed metal poppers and an elasticated back channel. For a shape that's as flattering as it is comfortable there's fitted side panels down each side too.
Joules Whitlow Padded GiletJoules Whitlow Padded Gilet
Joules Whitlow Padded Gilet
A gilet is one of those wardrobe wonders that you'll call on time and time again. So if you're looking for your first one, or to update your current, our new Whitlow is just the ticket. Feel-good features include chevron quilting, elasticated side panels for a flattering shape and beautiful top stitch detailing throughout. Its buttery-soft outer is showerproof making it a wonder in light bursts of...

Joules Bonnie Peplum Tier DressJoules Bonnie Peplum Tier Dress
Joules Bonnie Peplum Tier Dress
The Bonnie dress is proof that florals aren't just for spring. Featuring high-coverage blooms in a rich colour palette, it will elevate your autumn and winter wardrobe. It's crafted from a lightweight viscose that sits on the knee so can be styled with tights and leather boots. The V-neck and long sleeves with button cuffs open up the possibility for layering, while the peplum hem and button down...
Joules Camilla Button Front Tiered Dress
Joules Camilla Button Front Tiered Dress
Dreaming of a dress to see you through the season in a sophisticated style? Our Camilla dress is full of charming vintage-inspired details you're sure to fall in love with, from the bound v-neck ending in a dainty buttoned front, to the soft ruffles to the shoulders and waist seam. The long sleeves are gathered at the top and end in a smocked cuff for a voluminous silhouette, and we've added two side...

Joules Hattie Women's Plain Cord Dress
Joules Hattie Women's Plain Cord Dress
Cut from a quality cord fabric and carrying a feminine A-line silhouette, the Hattie dress is an autumn and winter staple. It falls to the knee, and has long sleeves with button cuffs and two patch pockets to the chest. It comes in a rich navy that is easy to style and features a button placket with faux horn buttons. Wear it with tights and boots for a look that is fitting for the season, or pair...
Joules Andrea Fairisle JumperJoules Andrea Fairisle Jumper
Joules Andrea Fairisle Jumper
If you don’t own a Fair Isle jumper (or even if you do) may we suggest this style? A true statement piece and yet perfect for wearing every day, it’s a great layer for the cooler months of the year. Autumn walks and cosy nights in, here we come. Crafted with a little wool for a lot of warmth and finished with little design details that will be a constant reminder of the quality.

Joules Mariella Festive Intarsia JumperJoules Mariella Festive Intarsia Jumper
Joules Mariella Festive Intarsia Jumper
An intarsia knit jumper is the perfect way to welcome some personality into your outfit. Our Mariella jumper features a festive intarsia design that’ll have you counting down to Christmas. It also has a crew neckline with a colour pop trim, long slim-fitting sleeves and colourful tipping to the cuffs. Wear over a collared shirt for a lovely layered-up look.
Joules Shetland Glove Fairisle GloveJoules Shetland Glove Fairisle Glove
Joules Shetland Glove Fairisle Glove
Nothing says winter quite like a fairisle pattern and our Shetland gloves are the perfect pair. The fairisle is a plush metallic gold knitted into a classic navy. The gloves are crafted from knit that's soft to touch, have a ribbed turnback cuff and are finished with a Joules metal tab. Make it a set with the matching hat and scarf available separately.
from £19.95

Joules Shetland Hat Fairisle HatJoules Shetland Hat Fairisle Hat
Joules Shetland Hat Fairisle Hat
Welcome some classic fairisle (and a hint of sparkle) into your wardrobe this winter with our Shetland hat. The fairisle is a plush metallic gold knitted into a classic navy. There's a large pompom, a ribbed turnback cuff and a Joules metal tab. Make it a set with the matching gloves and scarf available separately.
from £19.95
Joules Shetland Scarf Fairisle Knit ScarfJoules Shetland Scarf Fairisle Knit Scarf
Joules Shetland Scarf Fairisle Knit Scarf
Wrap yourself in warmth (and a little sparkle) this winter with our Shetland scarf. It features a classic fairisle pattern with a metallic twist to both ends, along with a plush gold tipping. Its long, rectangular shape makes it easy to wrap around a few times, and it's finished with a Joules branded metal tab. Make it a set with the matching gloves and hat available separately.
from £29.95

Joules Dreamley Long Sleeve Jersey Pyjama SetJoules Dreamley Long Sleeve Jersey Pyjama Set
Joules Dreamley Long Sleeve Jersey Pyjama Set
Sleep soundly with our Dreamly pyjama set, featuring a long sleeve PJ top and trousers. With a range of signature Joules prints to choose from, they’re made from soft, lightweight jersey for extra comfort. 
Joules Leila Light NightshirtJoules Leila Light Nightshirt
Joules Leila Light Nightshirt
For those of us that prefer a nightshirt to pyjamas (seriously, don’t knock it ’til you try it!), our Leila nightshirt is sure to be a winner. Adorned with signature Joules prints, it has contrasting piping on the collar, cuffs and pocket for an added touch of charm.

Joules Sara Longline Dressing GownJoules Sara Longline Dressing Gown
Joules Sara Longline Dressing Gown
Keep yourself comfy and cosy with this gorgeously soft velvet dressing gown. It has two handy patch pockets to the front, and a belted waist for the perfect fit. The shorter style makes it perfect for when you need that little extra layer of warmth, but still want a bit of freedom past your knees. Pssst...this would make a great gift too!

Joules Elissa Jacquard Warm Handle ScarfJoules Elissa Jacquard Warm Handle Scarf
Joules Elissa Jacquard Warm Handle Scarf
This delightfully cosy scarf is cut from an eye-catching jacquard style fabric, with a super soft feel to keep you warm. We’ve splashed it with a colourful hand-drawn print and added tasselled edges for a traditional touch.
Joules Excellent Everyday 3Pk Eco Vero 3Pk Socks 4-8Joules Excellent Everyday 3Pk Eco Vero 3Pk Socks 4-8
Joules Excellent Everyday 3Pk Eco Vero 3Pk Socks 4-8
This is a pack of three each made from 100% Lenzing™ EcoVero™ viscose and they feature unique designs you’re sure to love. There’s nothing worse than socks that rub against your leg, so we’ve added an elasticated ribbed top for extra comfort.

Joules Lulu Shopper Printed Tote BagJoules Lulu Shopper Printed Tote Bag
Joules Lulu Shopper Printed Tote Bag
The Lulu tote bag has been a practical and stylish addition to many shopping days for many seasons. t’s made from cotton canvas, has sturdy shoulders straps and plenty of room inside too.
Joules Molly Welly Mid Height Printed WellyJoules Molly Welly Mid Height Printed Welly
Joules Molly Welly Mid Height Printed Welly
Looking for a classic Joules style that’s been tried and tested on many countryside strolls? Then our Molly Wellies are the perfect choice. These are loved for many reasons such as the hardwearing natural rubber, adjustable side strap for the ultimate fit, but most of all for the beautiful hand-drawn prints that adorn them.
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