When FitFlop entered the scene in 2007 it was generally accepted that a shoe could not look good and feel great, especially after hours of wearing. We set about changing this one step at a time. Our mission is to empower you to live an active and fulfilled life. Supporting you from the ground up with the perfect combination of biomechanics, comfort and fashion.

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FitFlop Lulu Glitz Slides
FitFlop's Lulu slides are classics. Perennially popular, they're softly padded, can be dressed up or down, and are on FitFlop's legendary supercushioning, pressure-diffusing Microwobbleboard™ midsoles. Metallic pearlised faux-leather side detailing gives extra lustre. Non-stop gorgeous day through to night.
£65.00 from £52.00

FitFlop Rally SneakersFitFlop Rally Sneakers
FitFlop Rally Sneakers
With a clean finish and an old-school 'tennis shoe' shape, the timeless style also benefits from the brand's ultra-light and flexible Anatomicush midsoles for all-day comfort.

FitFlop Lottie Glitter Stripe Toe-Thongs Stone
These are seriously refined toe-thongs. Just enough coverage, clean lean lines and pared back simplicity, teamed with softly padded uppers and FitFlop™ 's legendary supercushioned Microwobbleboard™ midsole tech. Classy and supremely comfortable. This version, in a fabric featuring fine stripes of rainbow-hued iridescent glitter, works beautifully for subtle day-to-evening glamour.
£60.00 £42.00

Fitflop Twiss Slide Red
Fitflop have taken the slide silhouette and given it a twist – literally. Featuring supple wide leather straps that intertwine and twist, for an elegant ruched effect, these sandals work equally well with boyfriend jeans or a pretty tea dress. And engineered with their legendary all-day comfortable Microwobbleboard™ midsoles, they're as easy on the feet as they are on the eye.
£90.00 £63.00

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