Joules
The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a country show in Leicestershire.
Tom knew his customers well and could see that their clothing was very practical but lacked an edge. There was a huge difference between functional, built-to-last clothing and the bright and colourful styles that could be seen in cities, there was nothing for people who wanted a balance of style and practicality. This was the case until Tom launched Joules clothing.
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Joules Bloomfield Scarf
Elevate any ensemble with the Bloomfield scarf. Crafted from sublime 100% silk, it's an enduring piece that will play a key part in your wardrobe for years to come. The elaborate heritage print that adorns it features beautiful rich hues that reflect the premium feel of the piece. It's cut to a square which offers versatility when it comes to styling. Wear it around the neck for a traditional look,...
Joules Canterly Jacket
Step into autumn with impeccable heritage style in the Canterley Tweed Blazer. Bringing a contemporary energy to a timeless classic, it’s the ultimate tailoring piece for a crisp autumn walk, a Sunday pub lunch, or a preppy city break. The blazer showcases a rich tweed texture that adds warmth and texture to your seasonal wardrobe. The blazer is engineered with clever shaping side panels that contour...
Joules Dachshund Knit
Playful heritage charm is brought to life in our Joules Dachshund Dog Cotton-Blend Crew Neck Knitted Jumper. Showcasing an adorable, intricately detailed dachshund character across the front, this knit is a delightful companion for playful park days and lively family lunches. We have spun this cosy layer from a cotton blend infused with a touch of wool, providing the ideal balance of softness and gentle...
Joules Denim Western Shirt Dress
A blend of structured Americana and classic tailoring, our Joules Denim Tie Waist Shirt Dress offers a feminine take on classic utilitarian style. A standout choice for a chatty weekend brunch with your best friends, busy city breaks, or wandering through bustling markets, this dress delivers throw-on-and-go elegance with a distinct preppy edge. We have crafted this structured piece from 100% cotton...
Joules Edie Bag
Our Joules Edie Zip Top Shopper Bag is the ultimate accessory for the woman on the go. Perfectly curated for bustling market days, quick city breaks with friends, or scenic autumn day trips, this polished tote combines a lightweight construction with unmistakable preppy sophistication. This classic shopper is structured with matching shoulder handles and a magnetic flap closure. The flap is adorned...
Joules Elvina Top
Infusing your evening wardrobe with a sleek, liquid-like lustre, the Elvina Satin Shirt offers an effortlessly glamorous take on tailored dressing. The piece is spun from a satin fabric that catches the light beautifully, creating a fluid, sophisticated drape that elevates your look the moment you slip it on.
Meticulously designed with subtle bust darts, the shirt contours gently to the body to deliver...
Joules Fairisle Cardigan
Bring timeless warmth and traditional craftsmanship to your autumn wardrobe with our Joules Fair Isle Wool Blend Knitted Cardigan. Blending a classic aesthetic with touchable texture, it is a cosy, stylish layer for busy Saturday mornings or long lunches with friends. We have crafted this sweater from a wool-blend yarn, delivering thermal insulation with a soft, cosy feel against the skin. It features...
Joules Foxley Jacket
An embodiment of classic heritage tailoring, our Foxley Wool-Rich Tweed Suit Blazer infuses your autumn wardrobe with equestrian elegance. An exquisite layer for a dressed-up brunch, Sunday afternoon family gathering, or elegant dinner date, this blazer masterfully unites country tradition with sharp city sophistication. We have woven this structured piece from a wool-rich blend showcasing an exclusive,...
Joules Foxley Waistcoat
The pinnacle of sharp, equestrian-inspired layering, our Foxley Wool-Rich Check Tweed Waistcoat brings a sense of heritage structure to your autumn wardrobe. An exceptional choice for a smart autumn coffee run or a long lunch with friends, this waistcoat offers a tailored fit that feels timeless yet thoroughly modern. This piece is woven from a wool-rich blend featuring our exclusive, in-house designed...
Joules Foxley Wide Leg
A masterclass in sartorial elegance, the Joules Foxley Check Wide Leg Tweed Trousers bring refined heritage style to your cool-weather wardrobe. Designed with an academic-inspired silhouette, they are perfect for smart city breaks, candlelit dinner dates, or long lunches with family. Crafted from a luxurious fabric blend, they offer rich texture and a fluid drape, while the vintage-inspired Foxley...
Joules Jacket Cardigan
Elevate your autumn outerwear with a tactile twist in this Joules Soft Touch Patterned Knitted Jacket. Blending the relaxed silhouette of a classic bomber jacket with cosy, knitwear-inspired texture, it is a standout preppy layer for a chilly city break, meeting friends for lunch, or casual weekend evening outings. We have crafted this jacket from a uniquely soft eyelash yarn, featuring an intricate...
Joules Lyla Pyjamas
Our Lyla Long Sleeve Jersey Cotton Pyjama Set is the ultimate definition of comfort, designed to elevate your lounge rotation year round. This coordinated set is crafted from an incredibly soft cotton jersey fabric that offers a breathable, gentle stretch against the skin. The top features a classic crew neck, comfortable long sleeves, and a perfectly slouchy relaxed fit top silhouette that allows...
Joules Melanie Check Shirt
Bring vintage-inspired charm and cosy warmth together with the Joules Melanie Brushed Frill Neck Blouse. A brushed iteration of the best-selling Melanie style, this standout top balances preppy elegance with autumnal comfort—making it a dreamy pick for a cosy drinks date or a relaxed Sunday morning coffee catch-up. We have crafted this blouse from ultra-soft, brushed cotton fabric that feels incredibly...
Joules Sadie Short Jacket
Our Joules Sadie Button Through Fleece Jacket offers the perfect blend of warmth and refined casual style. Cut to a versatile regular length with a relaxed drop shoulder silhouette, this jacket provides an easy, comfortable fit that layers beautifully over your favourite knits.
The plush fleece texture is elevated by a traditional cord collar and matching cord binding to edges and cuffs, adding a...
Joules Seamless Knitted Base Layer
A streamlined silhouette puts a contemporary twist on cold-weather comfort in our Seamless Knitted Long Sleeve Slim Fit Top. Providing a smooth, second-skin feel, this piece is an exceptional foundation when layering up for a wintry walk or enjoying laid-back weekends cosying up inside. It’s constructed using a seamless knit technique, removing bulky side seams to ensure a sleek fit that sits flat...
Joules Slim Straight Jeans
Our jeans have been meticulously designed to ensure your everyday staples not only look the part but feel it too. These have a mid-rise waist and a straight cut through the leg that is flattering yet comfortable. We've sourced our best-ever denim which has a soft feel and will ensure they're an enduring part of your wardrobe. To give them more movement there is added stretch in the fabric (farewell...
Joules Tabby Top
Effortlessly stylish and full of preppy charm, the Tabby Blouse is a masterclass in transitional tailoring, offering a versatile silhouette that grounds your smart-casual wardrobe. Crafted from a woven fabric with a fluid, elegant drape, this blouse moves beautifully while remaining soft against the skin.
The defining centrepiece of the design is the integrated tie-neck detail, which can be elegantly...
Joules Winter Woolies Knit
Bringing a wonderfully tactile and whimsical energy to your knitwear collection, the Winter Woolies Sheep Icon Crew Neck Knitted Jumper balances heritage country charm with a modern, relaxed aesthetic. Crafted from an exceptionally soft-handle knit, this piece is designed to surround you in complete comfort while maintaining a clean, high-quality look. The jumper features a delightful, all-over knitted...
Joules Braemar Luxe Jacket
A true celebration of our rural heritage and style, this coat really does go the extra country mile. Showerproof (meaning a little rain won't stop play) and in a traditional diamond quilt pattern, it comes in a flattering silhouette and is home to well-considered detail and functional features. Suedette details offer a little change in texture, the intricate crest embroidery is a reminder of the quality...
Joules Bucket Bag
Popper Closure
Removable Cross Body Strap
Branded Tab
100% Polyurethane
Joules Cable Cardigan
Wool Blend Knitted Cardigan
Joules Classic Cable Jumper
Our refined cable knit jumper will elevate your wardrobe with its classic aesthetic. Crafted to a regular fit from 100% cotton, it features ribbed trims and is tastefully finished with our iconic embroidered hare at the chest. It's the perfect transitional piece to see you through the seasons. Try styling this crew neck with a shirt or a T-Shirt underneath, or wear it alone for a preppy finish.
Joules Harbour Top
Our classic, relaxed fit Harbour embodies a wealth of heritage. It’s a style we've been making, and you’ve been loving for a long time. Always on a mission to enhance our pieces, we have updated the fabric and elevated the fit to create a better-than-ever Harbour you can truly depend on. The striped Breton shirt is a statement piece that’s evolved. Once worn by sailors in Brittany, favoured by...
Joules Heidi Top
Our Heidi Frill Neck Printed Jersey Top strikes the perfect balance between casual comfort and feminine charm, serving as an easy piece for weekend wanders. Crafted from a soft jersey fabric, this versatile top transitions seamlessly from autumn through the seasons, making it a reliable year-round favourite.
The standout feature is the elegant frill neck detail that adds a delicate, vintage-inspired...
Joules Heritage Gilet
Our new countryside Heritage gilet has been developed to elevate your wardrobe. Crafted from luxury polar fleece to a classic profile with an internal waist adjuster to sculpt your silhouette, it’s topped with a practical zip fastening that leads to its warming stand collar. With stylish contrast faux leather trims, popper pockets, our classic Joules embroidery at the back neck, and signature engraved...
Joules Minx Gilet
Our Minx gilet is a much-loved outdoor essential, perfectly made for popping into town or strolling through fields with the dog. This all-year-round layering piece has diamond quilting, a zip-through fastening, welt pockets with exposed metal poppers and an elasticated back channel. For a shape that's as flattering as it is comfortable, there are fitted side panels to each side too.
Joules Nora Cardigan
Colourblock Knitted Cardigan
Joules Anna Top
Discover the timeless appeal of the Anna shirt, a wardrobe essential that effortlessly combines comfort and style. Crafted from 100% breathable linen, this shirt is perfect for warmer days or as a versatile layering piece. Its relaxed fit ensures ease of movement, while the long sleeves offer subtle coverage and can be rolled up for a more casual look.
Joules Boyfriend Oxford Shirt
Our boyfriend oxford shirt offers a relaxed yet refined aesthetic for everyday wear. Crafted from soft, breathable cotton, this shirt features a comfortable, oversized fit inspired by classic menswear. Details include a button-down collar, full-length button placket, and a curved hem, making it perfect for layering or wearing untucked.
joules Boyfriend Poplin Shirt
Our poplin boyfriend shirt is a timeless piece designed for effortless style and ultimate comfort. Crafted from crisp, breathable cotton poplin, this shirt offers a relaxed, oversized fit that drapes beautifully. Featuring classic button-front fastening, a smart collar, and long sleeves with buttoned cuffs, it's perfect for layering or wearing on its own. The boyfriend silhouette provides a laid-back...
Joules Chino Short
Our chino shorts are a style that should hold space in every spring and summer wardrobe. They've been a favourite for many seasons and for many reasons. They sit mid-thigh for a flattering fit and have a mid-rise waist with elastication. The cotton blend fabric has a brushed fabric finish with a peached handle from added modal which makes them soft to touch, the colour is perfect for the season and...
Joules Emma Top
Introducing the Kiera Short Sleeve Shirt, a timeless addition to your wardrobe. Crafted from soft, breathable cotton, this shirt features classic button fastenings and a traditional collar for an effortlessly sophisticated look.
Joules Erin Top
Choose your stripes this season with the Erin T-Shirt. Perfect for wearing in the summer or layering-up in the colder months, it's the versatile piece your wardrobe needs. It's crafted from cotton, has short sleeves with gathers at the shoulders and a contrasting coloured neck and cuffs. Style with shorts and trainers for a preppy summer's day look.
Joules Eva Jacket
Cosy meets contemporary in this fleece, your new go-to layer for chilly-day comfort with a heritage twist. Made from soft-touch stripe borg fleece, this piece is as tactile as it is eye-catching. Designed with thoughtful detail throughout, it features a funnel collar (that can be worn as a funnel neck or folded down to a traditional collar) raglan sleeves, and a full-length popper fastening, where...
Joules Harbour Top
Our classic relaxed fit Harbour embodies a wealth of heritage. It’s a style we’ve been making and you’ve been loving for a long time. Always on a mission to enhance our pieces, we have updated the fabric and elevated the fit to create a betterthanever Harbour you can truly depend on. The striped Breton shirt is a statement piece that’s evolved over time. Once worn by sailors in Brittany, favoured...
Joules Jonty Pullover
Jonty Fox is getting around! This luxurious crew neck jumper is crafted from a soft cotton blend to a regular fit that features long raglan sleeves with fashioning and ribbed trims. Perfect for the season, to the front there is an intricate intarsia of our Jonty fox with appliqué and embroidered detailing. Pair with jeans, cords or pretty much anything for an elevated finish.
Joules Melanie Top
The Melanie blouse will be a timeless piece in your wardrobe that you'll come to rely on for any affair. It's been lovingly crafted from quality cotton voile for a lightweight feel. The concealed button placket allows for versatile styling and has an elegant frilled trim which extends to the neckline and will look great peeking out from a layered-on sweatshirt or knit. It has long sleeves with button...
Joules Minx Gilet
Our Minx gilet is a much-loved outdoor essential, ideal for everything from popping into town to strolling through fields with the dog. Designed for year-round layering, it features
Joules Promenade Bag
Accessorise your summer with the Promenade beach bag. It's made from hardwearing cotton canvas so will be an enduring piece you'll use time and time again and uses a neutral colour palette that will complement every outfit. The drop-in design of the bag creates a relaxed feel with plenty of room inside for your towel, book, suncream and all the other essentials. It features striped webbing shoulder...
Joules Rainmore Jacket
Stay dry in style with our Rainmore waterproof button-through raincoat. This essential waterproof coat features a fixed hood with back head adjusters for a snug fit, a practical back vent for ease of movement, side pockets and a charming checked lining that adds a touch of classic Joules character. Ideal for unpredictable weather, this raincoat combines functionality with effortless style. For the...
Joules Rilla 5 Pack Socks
Jazz up your toes with our playful and quirky pack of trainer socks. They're crafted from a soft cotton-blend and one-size-fits-all so you won't have to worry about sizing.
Joules Samantha Dress
The Samantha dress will be a dreamy addition to your summer edit. Crafted from airy cotton and adorned in a unique-to-Joules hand-drawn print, this piece is the epitome of summer. It falls to an elegant midi length, has buttons that cascade through the front, a gentle tapering at the waist that works to seamlessly enhance your silhouette, and is crowned with elegant tiered ruffled sleeves. What's not...
Joules Slim Fit Chino
Our slim-fit chinos are a refined way to enhance your style. Just add a preppy shirt and a knit and you'll have the perfect finished look. They're designed with a peached handle, superior softness from added modal, a two-way stretch and elastication at the waist for enhanced comfort. You can roll them up or down to your preferred taste and could add a belt. What's not to love?
Joules Sophie S/S Top
The Sophie will become a staple you'll always reach for. Crafted to a fitted shape, it features wonderful stripes, a classic crew neck and short sleeves. It's made from a soft cotton-rich ribbed fabric that adds to its appeal and can be easily paired with linen, denim and more. Stylish and effortless, this is a piece you wont want to miss.
