Joules
The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a country show in Leicestershire.
Tom knew his customers well and could see that their clothing was very practical but lacked an edge. There was a huge difference between functional, built-to-last clothing and the bright and colourful styles that could be seen in cities, there was nothing for people who wanted a balance of style and practicality. This was the case until Tom launched Joules clothing.
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Joules Cord Wide Leg Trousers
These Fernhill cord trousers are made from 100% cotton and are a great way to start adding transitional style into your wardrobe. They can be easily dressed up or down and would match with a wide range of items such as a casual tee, blouse or shirt, depending on your occasion. They're crafted to a wide leg profile with stylish pleats and feature pockets, belt loops and a button and zip fastening.
Joules Addison Jumper
The Addison jumper will be sure to elevate your winter edit. Adorned with a beautiful hand-drawn print, it also features a ribbed detachable roll neck that can be taken on and off by a button fastening to reveal a classic crew neck profile. Finished with raglan sleeves and ribbed trims, this piece offers so many styling opportunities
Joules Alba Jumper
The Alba is set to be a favourite this winter. Versatile and stylish, this jumper is crafted from a soft and warming cotton-blend that features Fair Isle intarsia to the decolletage at the front and back. It's designed to be a regular fit and showcases a high neckline, ribbed trims and raglan sleeves. Pair this piece with denim, a skirt and more to achieve a seasonal aesthetic.
Joules Cora Trousers
Exude sophistication with the Cora trousers. Crafted to a tapered fit, they feature a captivating tweed design that's bound to turn heads, handy belt loops, pockets and a button and zip fastening. Transitional and versatile, they can be paired with a blouse for a refined finish or a tee for a more casual approach.
Joules Fernhill Jacket
The Fernhill is a striking piece that's bound to elevate your styling options. The outer is crafted from a textured cotton corduroy and features a double breasted profile that works to subtly sculpt your silhouette with the use of functional button fastenings and gentle tapering. Finished with buttoned cuffs, a jacquard lining and under collar branding, this style is set to be a seasonal favourite.
Joules Flocking Around Jumper
We heard you were looking for a new festive piece. Look no further, this knit is perfect for the festivities and will be something you'll cherish for years to come. Crafted from a super soft blend, it features a crew neckline with deep ribbed trims and has an artful Fair Isle intarsia with a slogan that speaks of the season. Pair it with jeans for a casual look or dress it up for a more elevated finish.
Joules Heidi Top
The Heidi is an elevated staple you'll want to always wear. Its frill neck detailing adds a pop of personality to an otherwise classic piece. Crafted from soft jersey, it features long sleeves and is crowned with a subtle v-neck
Joules Holkham Jacket
We've perfected the pack away by combining practicality and style. The Holkham packs away into its own pocket (hidden at the back) that can easily be stashed away until you need it. Crafted from a lightweight yet substantial fabric in brown and complete with taped seams, it's a real waterproof wonder. To keep you cool and comfy on those wet walks, we've added a mesh lining to the upper half of the...
Joules Kara Bobble Hat
Introduce warmth into your wardrobe with the Kara bobble hat. A practical accessory that will look good too, it's the ultimate cold-weather style. It features a Fair Isle pattern, a ribbed turnback cuff, a super soft lining, and is finished with a pom pom detail to the top.
Joules Kate Top
Make room for stylish layers in your autumn wardrobe with the Kate long sleeve top. It's got a jersey body and sleeves with a slim fit that is perfect for your first layer. A concealed button placket with a single exposed button allows for versatile styling, while a woven frilled neckline adds statement detail that will look great popping out of a knitted jumper. The cuffs feature a matching frilled...
Joules Minx
Our Minx gilet is a much-loved outdoor essential, perfectly made for popping into town or strolling through fields with the dog. This all-year-round layering piece has diamond quilting, a zip-through fastening, welt pockets with exposed metal poppers and an elasticated back channel. For a shape that's as flattering as it is comfortable, there are fitted side panels to each side too.
Joules Rosa Gloves
A pair of gloves are an essential in every wardrobe and our Rosa style are so chic, you'll have people asking 'where did you find them?'. They're crafted from a soft and durable material and feature our iconic branding. This is a pair you'll want to show off and incorporate into your finished looks.
Joules Rosa Hat
No winter wardrobe is complete without a beanie hat to keep you both warm and stylish. The Rosa beanie is the one you've been looking for. Crafted from a soft ribbed fabric and in an array of colours, from go-with-anything neutrals to make-a-statement brights, it's a piece you'll look forward to wearing. It's finished with a turnback cuff
Joules Rosa Scarf
A knitted scarf is one of those essential items you'll always need and our Rosa style is so chic, you'll have people asking 'where did you find that?'. It's crafted from a soft and durable material and features fringed edges and tonal branding. This is a piece you'll want to show off and incorporate into your finished looks
Joules Selene Brushed Shirt
The Selene shirt is an investment-worthy piece you'll wear all the time. Crafted from a brushed fabric, it has a full button-down fastening with an elegant frilled placket, collar and button cuffs. The curved hem makes a flattering addition when worn untucked too. A versatile choice, it looks great paired with jeans, chinos, skirts and more.
Joules Skinny Jeans
Our jeans have been meticulously designed to ensure your everyday staples not only look the part but feel it too. These have a mid-rise waist and a straight cut through the leg that is flattering yet comfortable.
Joules Tilly Jacket
The cloud-like borg fleece fabric was adored by all, so of course that has stayed but it is now complemented by woven panels to the sleeves, pockets and zip placket for a sporty, 'athleisure' edge. The contemporary oversized fit, quarter zip fastening and zipped side vents allow you the room to build layers beneath it. And as for the Joules detail to the back neck, well that serves as a nice reminder...
Joules Warmwell Coat
When the weather turns, reach for the Warmwell. A fully waterproof, fleece-lined raincoat designed to keep you dry, warm, and effortlessly stylish. Combining practical features with thoughtful detailing, this is your go-to outerwear for wet and windy days. Built with a waterproof outer and cosy linings (soft borg fleece at the top and quilted insulation below), it provides warmth without sacrificing...
Joules Alma Pyjamas
This relaxed-fit nightwear set is made from soft viscose, featuring long sleeves for comfort. Ideal for lounging or sleeping, it offers a cozy and breathable fit
Joules Matilda Dressing Gown
Wrap yourself in comfort with the wonderfully cosy Matilda dressing gown. It's crafted from the softest fluffy fleece and features contrasting borg fleece to the lapel collar, cuffs, waist tie and pocket openings for a touch of luxury.
Joules Hadlow Jacket
Wrap up in style when the weather starts to drop. Our Hadlow showerproof coat will be sure to protect you against the elements whilst looking chic. It's crafted with a hood, chin guard, fleece-lined pockets, a fun printed pony racing lining and is fastened by a zip. Built with a narrower waist, this piece will lightly sculpt your silhouette for a feminine finish.
Showerproof
Joules Amelie Beret
Sophisticated, statement-making, and yet fun, a Cream beret will add a chic side to any look. If you haven't got one in amongst your current collection of headwear, the Amelie is a great choice.
Crafted from 100% wool, it's as warm as it is soft and will be perfect from the first signs of autumn until the last days of spring. A great choice for town, city, country, and beyond. Complete with an internal...
Joules Amilla Jonty Shirt
This is our best-loved Amilla shirt, elevated through the use of Parisian icons and crafted from a new cotton poplin fabric for the lighter and brighter months. It has a boyfriend fit, a longline shape (that covers the bum) and a flattering curved hem.
Its button-down fastening offers versatility when it comes to styling - button it up and tuck it into a pair of wide-leg jeans, or throw it unbuttoned...
Joules Amy Printed Top
Crafted from cotton that includes a little stretch for a lot of comfort, this top will be the perfect starting point for a lot of outfits. With its ribbed texture, high-neck frill collar and button detail to the cuffs, it can sit effortlessly under dresses and shirts for an elegant yet understated look.
Joules Bianca Shirt
The Bianca shirt offers endless styling opportunities and is a piece that will stand the test of time. It's crafted from an airy cotton that features a classic collar with bib detailing to the front and a button placket that cascades through the design. The sleeves are detailed with elasticated elements and the back hem is slightly dropped.
100% cotton
Joules Braemar Luxe Gilet
A true celebration of our rural heritage and style, this gilet in navy really does go the extra country mile. Showerproof (meaning a little rain won't stop play) and in a traditional diamond quilt pattern, it comes in a flattering silhouette and is home to well-considered detail and functional features. Suedette details offer a little change in texture, the intricate crest embroidery is a reminder...
Joules Claudia Shirt
The Claudia boyfriend shirt is a piece you'll come back to time and time again. The design is borrowed from the boys and will sit slightly more relaxed on your silhouette. It's crafted from an airy fabric that's perfect for when the weather heats up, but would work well under a knit too. The pattern adds a hint of prep and it's topped with a classic collar and button placket.
Joules Claudia Striped Shirt
The Claudia boyfriend shirt is a piece you'll come back to time and time again. The design is borrowed from the boys and will sit slightly more relaxed on your silhouette. It's crafted from an airy fabric that's perfect for when the weather heats up, but would work well under a knit too. The pattern adds a hint of prep and it's topped with a classic collar and button placket.
Joules Constance Knitwear
Elevate your wardrobe with our Constance knitted cardigan. Crafted from 100% cotton, it's tailored to a contemporary boxy fit and features stunning Milano stitching to the body and sleeves. Perfect for throwing over your shoulders, layering or wearing alone, this piece is sure to be a a permanent fixture in your wardrobe. It's finished with button fastenings and contrasting ribbed trims that add to...
Joules Edie Handbag
A deceptively spacious bag that stands out thanks to its quality. Heritage-inspired trims elevate it further. A zip fastening with keep all of your items secure, whilst an inside pocket is a great place for stashing smaller items such as keys and cards. Perfect for a trip to the shops, weekend away or even the daily commute.
Joules Edwina Dress
Step out in style with the Edwina shift dress that nods perfectly to heritage chic. Designed to a classic silhouette, it features a round neckline with handy pockets to the front. It's crafted from tweed and is sure to be one of those timeless easy-to-style pieces you'll go back to time and time again.
Joules Elvina 4 x 4 Print Shirt
Our Elvina shirt will be sure to add a hint of fun to your wardrobe with its artful design. Crafted to a relaxed fit, it's ideal for layering under a knit and you could wear this piece over jeans, trousers or even tucked into a skirt for the ultimate finished look. It features a classic collar, button up front and cuffs to finish.
Joules Fairfield Jonty Top
The Fairfield polo shirt is a versatile style that can be worn alone in the fairer months and used as a base for layering in colder months. It's crafted from a soft cotton blend, has a stretchy ribbed fabric and sits close to the body in a slim fit. Polo-inspired details can be seen through the button placket, collar and twill collar stand. Joules' embroidery on the cuff finishes it off perfectly.
Joules Fleur Jacket
A great piece for the move into autumn, the Fleur fleece jacket will give your outfits a final layer of style It has a boxy fit with an upstanding funnel neck for a distinctive look and its high-shine gold poppers add an elevated element.
Velvet trims to the neck, placket, cuffs and pocket trim make it truly something special. Layer over anything from T-Shirts and tops to knitwear for an easy everyday...
Joules Foxley Wide Leg Trousers
Exude British style and sophistication with the Foxley tweed suit trousers. The Yarrow tweed we've used is unique-to-Joules, meaning you won't find it anywhere else which gives these trousers a truly exclusive feel.
Cut to a wide leg for a streamlined silhouette, and with a flattering mid-rise waist they'll be a best-loved piece in your wardrobe for a long time to come.
Neatly pressed pleats to the...
Joules Harbour Top
Our classic relaxed fit Harbour embodies a wealth of heritage. It’s a style we’ve been making and you’ve been loving for a long time. Always on a mission to enhance our pieces, we have updated the fabric and elevated the fit to create a betterthanever Harbour you can truly depend on. The striped Breton shirt is a statement piece that’s evolved over time. Once worn by sailors in Brittany, favoured...
Joules Heritage Full Zip
Wearing a fleece has never looked so good. This piece will work to elevate your outdoor attire whilst keeping you protected against a chill. Our new Heritage zip-up fleece has been tailored with you and the countryside in mind.
Crafted to a flattering fit, it features faux leather trims, a warming standing collar, side-slip pockets with fastenings, a metal hanger chain and it’s finished with our...
Joules Jonty Tank Tweed
Jonty fox is here to stay. Add some flair to your wardrobe with our cotton-rich knitted vest that's crafted to a classic fit with a round collar. Easily styled over a preppy shirt or on its own on a warmer day, it features an instarsia design with applique tweed and embroidered detailing. It's finished with ribbed trims and is sure to put a smile on your face.
Joules Langtree Scarf
Our Langtree scarf is a much-loved style back for another season. In a new line-up of checks, this essential cold-weather accessory is loved for its soft-against-the-skin feel, endless styling options, and traditional tasselled detailing. While we have no doubt it will look great on you, it also makes a great gift idea! Woven Checked pattern 170cm x 73cm Tasselled ends
Joules Luna Dressing Gown
Take your home comforts up a notch with the Luna soft fleece dressing gown, designed for cosy nights in. It has a soft fleece outer and lining, a detachable fleece belt, and a hood. The two patch pockets on the front give you somewhere to stash the snacks. Finished with an internal loop for hanging away when not in use (which won't be often).
Joules Printed Harbour Top
Our classic relaxed fit Harbour embodies a wealth of heritage. It’s a style we’ve been making and you’ve been loving for a long time. Always on a mission to enhance our pieces, we have updated the fabric and elevated the fit to create a better-than-ever Harbour you can truly depend on.
The striped Breton shirt is a statement piece that’s evolved over time. Once worn by sailors in Brittany,...
Joules Silvia Long Sleeve Top
Our Silvia blouse will be a piece you'll reach for time and time again. This versatile design can be teamed with jeans, skirts, linen and more for a pared-back yet put together look. Crafted from 100% cotton, it will feel super soft and breathable to wear whilst its frill neck, smock detailing and artful pattern add style and flair. It features a button placket for fastening and is topped with long...
Joules Slim Fit Chino
Our slim-fit chinos are a refined way to enhance your style. Just add a preppy shirt and a knit and you'll have the perfect finished look. They're designed with a peached handle, superior softness from added modal, a two-way stretch and elastication at the waist for enhanced comfort.
Joules Slim Straight Jeans
Our jeans have been meticulously designed to ensure your everyday staples not only look the part but feel it too. These have a mid-rise waist and a straight cut through the leg that is flattering yet comfortable.
We've sourced our best-ever denim, which has a soft feel and will ensure it's an enduring part of your wardrobe. To give them more movement, there is added stretch in the fabric (farewell...
