Joules
The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a country show in Leicestershire.
Tom knew his customers well and could see that their clothing was very practical but lacked an edge. There was a huge difference between functional, built-to-last clothing and the bright and colourful styles that could be seen in cities, there was nothing for people who wanted a balance of style and practicality. This was the case until Tom launched Joules clothing.
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Joules Dawlish Sweatshirt
Crafted from quality cotton, the Dawlish sweatshirt is a style that will add a sporty touch to your wardrobe. It features a quarter zip fastening, a sturdy twill collar and has a preppy striped 'V' detail to the bodice. It's finished with a striped ribbed hem and cuffs. Quarter zip. Twill collar with striped tape detailing. Striped 'V' detail to the bodice. Contrasting striped hem and cuffs. Joules...
Joules Ellie Long Sleeve Stripe T-Shirt
The Ellie top is an easy-to-wear style that will integrate effortlessly into your everyday wardrobe. It's crafted from a soft cotton jersey, has long sleeves with dropped shoulders and has an overall relaxed fit - perfect for achieving a more laid-back look. The round neck makes it a great layering piece while the stripes are truly timeless. It's completed with a Joules badge to the left sleeve (as...
Joules Embroidered Harbour T-Shirt
The Harbour top is an iconic style that is unmatched in its fit, fabric and finish. It's crafted from Mariner's Grade 100% ribbed cotton fabric, making it an enduring piece that can move from one season to the next. Designed to make you feel (and look) great, it has a flattering relaxed fit and a boat neckline. Signature stripes and embroidery to the chest gives it a nautical nod. Its versatility makes...
Joules Harbour Cardigan
Our best-loved Harbour top, now in a cardigan. Crafted from the same Mariner's Grade 100% ribbed cotton jersey, and with a comfortable stretch, it's a piece designed to elevate your wardrobe this season. It has a flattering boxy fit through the body, a collar, front patch pockets and premium gold buttons. Signature stripes add a timeless look and are perfect for wearing from season to season. For an...
Joules Harbour Printed T-Shirt
The Harbour top is an iconic style that is unmatched in its fit, fabric and finish. A hand-drawn print adds a unique touch, and makes it a piece that can move from one season to the next. The heavyweight 100% cotton fabric is of premium quality that's built to last and has a fine ribbed texture that adds slight stretch through the arms and body. Designed to make you feel (and look) great, it has a...
Joules Hensley Raincoat
The Hensley is a coat designed to throw on over anything, from your activewear to your everyday outfits. It's cut from breathable fabric with a half mesh lining, is waterproof with fully taped seams and has a longline shape perfect for providing supreme coverage in rainy conditions. The hood can be zipped away making it easy to navigate the changeable forecasts and features tonal Joules embroidery...
Joules Marlston Hooded Top
Crafted from super soft and lightweight jersey fabric, this is a perfect extra layer for breezy summer days. The slim fit shape means there's no added bulk to your look and it has a functional hood with fabric branded drawcords, and a deep rolled hem and cuffs for a relaxed look and feel. A wardrobe staple if you ever did see one, our Marlston hoodie is a classic Joules style you'll find yourself reaching...
Joules Orla Scarf
Easy to style in multiple ways, the Orla scarf is the style your summer wardrobe needs. It can be draped over the neck, flamboyantly tied, or (and our personal favourite) tied over a bikini and used as a sarong. Made from 100% cotton and with a lightweight finish, it feels as good as it looks. Stripes and frayed edges elevate it even more. 100% cotton. Lightweight. Striped. Frayed edges.
Joules Pia Dress
The Pia dress has a look that nods towards preppy style while a structured fit and collar give it a dose of vintage flair. It's crafted from heavyweight jersey ponte which is notable for being high quality, stretchy and finished with a subtle sheen. It carries a traditional A-line shape fitting close to the body and sleeves before flaring at the waist and falling to an elegant midaxi length. A full...
Joules Printed Harbour Top
The Harbour top is an iconic style that is unmatched in its fit, fabric and finish. A hand-drawn print adds a unique touch and makes it a piece that can move from one season to the next.
The heavyweight cotton fabric is of premium quality that's built to last and has a fine ribbed texture that adds a light stretch through the arms and body. Designed to make you feel (and look) great, it has a flattering...
Joules Promenade Bag
Accessorise your summer with the Promenade beach bag. It's made from hardwearing cotton canvas so will be an enduring piece you'll use time and time again and uses a neutral colour palette that will complement every outfit. The drop-in design of the bag creates a relaxed feel with plenty of room inside for your towel, book, suncream and all the other essentials. It features striped webbing shoulder...
Joules Tallie Collared LS T-shirt
Introducing the Tallie Top. Crafted from combed cotton, making it lightweight, impossibly soft and durable, it's perfect for warm summer days. The preppy style can be seen in the collar, whilst the badge detail adds a sporty touch. The fit is flattering for comfort and a relaxed look. Home or away, this is an essential warm weather style that you'll turn to again and again.
Joules Holkham Raincoat
We've perfected the pack away by combining practicality and style. The Holkham packs away into its own pocket (hidden at the back) that can easily be stashed away until you need it. Crafted from a lightweight yet substantial fabric and complete with taped seams, it's a real waterproof wonder.
To keep you cool and comfy on those wet walks, we've added a mesh lining to the upper half of the jacket for...
Joules Katherine Waterproof Heritage Coat
The Katherine coat defines heritage style and will introduce the look of the country into your outdoor wardrobe. Great care and craftsmanship has gone into designing a coat that stands up against the British weather while remaining effortlessly stylish. It has a fully waterproof outer complete with taped seams for the ultimate protection from the rain and has a classic fit through the body allowing...
Joules Minx Gilet
Our Minx gilet is a much-loved outdoor essential, perfectly made for popping into town or strolling through fields with the dog. This all-year-round layering piece has diamond quilting, a zip-through fastening, welt pockets with exposed metal poppers and an elasticated back channel. For a shape that's as flattering as it is comfortable, there are fitted side panels to each side too.
Joules Amilla Shirt
This is our best-loved Amilla shirt cut from a new 100% cotton poplin fabric for the lighter and brighter months. It has a relaxed fit, a longline shape (that covers the bum) and a flattering curved hem. Its button down fastening offers versatility when it comes to styling - button it up and tuck it into a pair of wide-leg jeans, or throw it unbuttoned over a swimsuit for an effortless beach look....
Joules Harbour Top
The Harbour top is an iconic style that is unmatched in its fit, fabric and finish. A hand-drawn print adds a unique touch, and makes it a piece that can move from one season to the next. The heavyweight 100% cotton fabric is of premium quality that's built to last and has a fine ribbed texture that adds slight stretch through the arms and body. Designed to make you feel (and look) great, it has a...
Joules Holkham Raincoat
We've perfected the pack away by combining practicality and style. The Holkham packs away into its own pocket (hidden at the back) that can easily be stashed away until you need it. Crafted from a lightweight yet substantial fabric and complete with taped seams, it's a real waterproof wonder.
To keep you cool and comfy on those wet walks, we've added a mesh lining to the upper half of the jacket for...
Joules Alexandra Sweater
Welcome the Alexandra jumper into your wardrobe to kick-start the season with both optimism and style. Details such as the contrasting blanket stitch to the shoulder seams make it a statement-making piece that you'll reach for time and time again.
It has a feminine boxy fit through the body, wide sleeves, a round ribbed neckline and deep ribbed hem and cuffs. Create a well-dressed look by layering...
Joules Fairbourne Gilet
Sleek and stylish, this clean country-inspired gilet will be a perfect layer during the colder months of the year.
Crafted from a super soft navy fleece material and with a funnel neck, zip fastening, two popper pockets and an adjustable waist, it will look great pulled on over a top or shirt, and even under a jacket when the temperature really dips.
Joules Middleton Scarve
An intricately printed scarf is a simple yet effective way to elevate everyday looks. The Middleton scarf is lightweight and adorned in a hand-drawn print which is unique-to-Joules meaning you won't find it anywhere else. Its versatile square shape means you can style it in whichever way takes your fancy, whether that's tied in your hair or as a head scarf.
Joules Slim Straight Jean
Our jeans have been meticulously designed to ensure your everyday staples not only look the part but feel it too. These have a mid-rise waist and a straight cut through the leg that is flattering yet comfortable.
We've sourced our best-ever denim which has a soft feel and will ensure they're an enduring part of your wardrobe. To give them more movement there is added stretch in the fabric (farewell...
Joules Southwold Sweater
Elevated for the new season, our Southwold sweatshirt was inspired by coastal strolls (as the name suggests!). It's crafted from hardwearing jersey, and has a funnel neck and button placket, with a contrasting stripe to the inside neck and a Joules emblem to the front as an unmistakable mark of quality. The striking stripe pattern continues onto half of the sleeves for an eye-catchingly stylish look....
Joules Highbridge Coat
With a waterproof outer, corduroy details and finished with a regal exaggerated cape, this countryside-inspired coat is designed for outdoor pursuits.
It's the perfect way to welcome a heritage and equestrian influence into your wardrobe. A real statement-maker it has many functional features but is unfussy in style and appearance.
The detachable hood means you can change the look of this jacket...
Joules Bracewell Scarf
A blanket-style scarf in pink is just the thing you need for when the cold British weather truly sets in. The Bracewell is an oversized rectangle shape offering versatile styling and has a classic checked pattern. It's finished with frayed edges on all sides and a Joules-branded tab to the edge.
Joules Caversham Gloves
Finish off any cold weather look with a pair of timeless knitted gloves. The Caversham oatmeal gloves will add both warmth and style with their soft ribbed knit fabric and array of colours to choose from.
They're finished with a ribbed turnback cuff, Joules branding and can be complemented by the matching Caversham beanie hat available separately.
Joules Effie Gloves
When it's officially too cold to leave the house without a pair of gloves, the Effie gloves in navy will be your go-to. They come in a neutral colour that's easy to match back with your winter coat, have a super soft hand-feel finish and use a finely ribbed fabric. The cuffs have a contrasting cable knit pattern for added interest. Complete this warm ensemble with the matching Effie bobble hat available...
Joules Foxley Tweed Wide Leg Trousers
Exude British style and sophistication with the Foxley tweed suit trousers. The Yarrow tweed we've used is unique-to-Joules, meaning you won't find it anywhere else which gives these trousers a truly exclusive feel.
Cut to a wide leg for a streamlined silhouette, and with a flattering mid-rise waist they'll be a best-loved piece in your wardrobe for a long time to come. Neat pressed pleats to the...
Joules Everyday 2pk Socks
Whoever said socks make a boring gift, obviously weren't wearing the right ones. Our Everyday socks come in a pack of two in cream/navy and are designed to bring joy to your sock drawer.
They're made from a supremely soft viscose blend that feels as good as it looks and each pack has two different designs to choose from. The ribbed cuffs increase the comfort and stops them from falling down. With...
Joules Slim Straight Jean
Our jeans have been meticulously designed to ensure your everyday staples not only look the part but feel it too. These have a mid-rise waist and a straight cut through the leg that is flattering yet comfortable. We've sourced our best-ever denim which has a soft feel and will ensure they're an enduring part of your wardrobe. To give them more movement there is added stretch in the fabric (farewell...
Joules Eloise Knitted Gloves
When winter well and truly sets in, make sure you have a reliably warm pair of gloves to see you through the season. The Eloise gloves are crafted from a soft fuzzy yarn that looks as good as it feels. They're ribbed with turnback cuffs that feature a Joules branded tab. Complete the set with the matching Eloise hat
Joules Pale Blue Botanical Bee Towel
Bee creative with your bathroom by bringing in patterned towels that will make you and your guests smile. The hand-drawn bees are set against a pale blue background which is contrasted with navy edges. Luxuriously soft, it has a velour construction and a combed cotton finish for extra softness against the skin.
Joules Botanical Bee Towel
Bath Towel
Bee creative bath towel. The hand-drawn bees are set against a pale blue background which is contrasted with navy edges. Luxuriously soft, it has a velour construction and a combed cotton finish for extra softness against the skin.
