Joules
The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a country show in Leicestershire.
Tom knew his customers well and could see that their clothing was very practical but lacked an edge. There was a huge difference between functional, built-to-last clothing and the bright and colourful styles that could be seen in cities, there was nothing for people who wanted a balance of style and practicality. This was the case until Tom launched Joules clothing.
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Joules Bianca Shirt
The Bianca shirt offers endless styling opportunities and is a piece that will stand the test of time. It's crafted from an airy cotton that features a classic collar with bib detailing to the front and a button placket that cascades through the design. The sleeves are detailed with elasticated elements and the back hem is slightly dropped.
100% cotton
Joules Braemar Luxe Gilet
A true celebration of our rural heritage and style, this gilet in navy really does go the extra country mile. Showerproof (meaning a little rain won't stop play) and in a traditional diamond quilt pattern, it comes in a flattering silhouette and is home to well-considered detail and functional features. Suedette details offer a little change in texture, the intricate crest embroidery is a reminder...
Joules Edie Handbag
A deceptively spacious bag that stands out thanks to its quality. Heritage-inspired trims elevate it further. A zip fastening with keep all of your items secure, whilst an inside pocket is a great place for stashing smaller items such as keys and cards. Perfect for a trip to the shops, weekend away or even the daily commute.
Joules Edwina Dress
Step out in style with the Edwina shift dress that nods perfectly to heritage chic. Designed to a classic silhouette, it features a round neckline with handy pockets to the front. It's crafted from tweed and is sure to be one of those timeless easy-to-style pieces you'll go back to time and time again.
Joules Slim Straight Jeans
Our jeans have been meticulously designed to ensure your everyday staples not only look the part but feel it too. These have a mid-rise waist and a straight cut through the leg that is flattering yet comfortable.
We've sourced our best-ever denim, which has a soft feel and will ensure it's an enduring part of your wardrobe. To give them more movement, there is added stretch in the fabric (farewell...
Joules Slim Straight Jean
Our jeans have been meticulously designed to ensure your everyday staples not only look the part but feel it too. These have a mid-rise waist and a straight cut through the leg that is flattering yet comfortable.
We've sourced our best-ever denim which has a soft feel and will ensure they're an enduring part of your wardrobe. To give them more movement there is added stretch in the fabric (farewell...
Joules Effie Gloves
When it's officially too cold to leave the house without a pair of gloves, the Effie gloves in navy will be your go-to. They come in a neutral colour that's easy to match back with your winter coat, have a super soft hand-feel finish and use a finely ribbed fabric. The cuffs have a contrasting cable knit pattern for added interest. Complete this warm ensemble with the matching Effie bobble hat available...
Joules Slim Straight Jean
Our jeans have been meticulously designed to ensure your everyday staples not only look the part but feel it too. These have a mid-rise waist and a straight cut through the leg that is flattering yet comfortable. We've sourced our best-ever denim which has a soft feel and will ensure they're an enduring part of your wardrobe. To give them more movement there is added stretch in the fabric (farewell...
