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PrimaDonna Madison Full BriefsPrimaDonna Madison Full Briefs
PrimaDonna Madison Full Briefs
Elegant and comfortable high-waisted briefs in a gingham fabric with a luxurious lace trim at the legs.
PrimaDonna Madison Rio BriefPrimaDonna Madison Rio Brief
PrimaDonna Madison Rio Brief
Playful Rio briefs in a checked fabric, luxuriously finished with stretch lace all the way to the back.

PrimaDonna Alalia ThongPrimaDonna Alalia Thong
PrimaDonna Alalia Thong
Feminine voile thong with elegant high-gloss embroidery.
PrimaDonna Madison Full Cup BraPrimaDonna Madison Full Cup Bra
PrimaDonna Madison Full Cup Bra
Three-piece underwire bra in a lovely gingham, with flirty lace at the cleavage and straps.
£107.00

PrimaDonna Alalia BraPrimaDonna Alalia Bra
PrimaDonna Alalia Bra
Underwire bra made from airy voile with high-gloss embroidery. The shimmery spaghetti straps add the finishing touch. Extremely feminine and elegant!
£112.00
PrimaDonna Deauville BriefPrimaDonna Deauville Brief
PrimaDonna Deauville Brief
These luxurious, high-waisted opaque briefs feature decorative embroidery on the legs.

PrimaDonna Deauville BraPrimaDonna Deauville Bra
PrimaDonna Deauville Bra
Elegant comfort bra with an impeccable fit and excellent coverage. The sheer upper cups and the straps are adorned with elegant embroidery.
£113.00
Prima Donna Palace Garden Bra
Luxurious underwired bra that has a full cup and has elegant straps with a gorgeous wave pattern that also travels along the cleavage. This bra is a party essential and is the perfect statement piece. Fabric Composition: Polyamide: 48%, Cotton: 32%, Polyester: 12%, Elastane: 8%
£93.00 from £46.00

Prima Donna Deauville BraPrima Donna Deauville Bra
Prima Donna Deauville Bra
Prima Donna Deauville full cup underwired bra with the classic 3 section cup supports, lifts and shapes your breasts perfectly. It is has beautiful stretch embroidered lace on the top part of the cup, is exceptionally comfortable & slimming. Deauville is certainly the most supportive of all Prima Donna bras, it’s no wonder this range is Prima Donna’s best-seller since 2002.
£113.00
Prima Donna Orlando BraPrima Donna Orlando Bra
Prima Donna Orlando Bra
Three-piece underwired bra with a unique fit and a modern, airy look. With subtly shimmery embroidery on the cups and straps. Geisha is a soft white color with a pinkish undertone.

PrimaDonna Sahara DressPrimaDonna Sahara Dress
PrimaDonna Sahara Dress
This T-shirt dress in a vibrant summer color is nonchalant yet stylish. Mix and match the dress with the Sahara, Atlas, Jacaranda, or Casablanca sets from PrimaDonna Swim! Red Pepper is a fiery shade of coral red perfect for the summer and for retro swimwear.
PimaDonna Assilah BikiniPimaDonna Assilah Bikini
PimaDonna Assilah Bikini
This bikini top with comfortable, three-part cups is feminine and elegant and has a trendy, stylized Berber pattern and subtle golden shimmer. Black Sand combines an elegant shade of beige with timeless black and a chic golden touch.
£152.00

PrimaDonna Assilah Moulded Bikini
PrimaDonna Assilah Moulded Bikini
Bikini top with an elegant Bohemian-chic look. This top has padded cups, a woven pattern inspired by traditional Moroccan tiling, and a subtle golden shimmer. Black Sand combines an elegant shade of beige with timeless black and a chic golden touch.
£157.00
PrimaDonna Sirocco BikiniPrimaDonna Sirocco Bikini
PrimaDonna Sirocco Bikini
Tropical flowers in a flattering mix of pinks and blues. The underwired bikini top creates an instant summer vibe! Wear the straps over the shoulders or around the neck. Summery Pink Paradise, with its tropical floral print and an extra dose of pink, is flattering for lighter skin too.
£142.00

PrimaDonna Deauville BraPrimaDonna Deauville Bra
PrimaDonna Deauville Bra
Three-piece bra with a legendary fit and an elegant, airy look. With subtly shimmery embroidery on the cups and straps. Silver Blue is a rich blue with subtle silver accents.
£113.00

Prima Donna Santa Barbara Kaftan
Prima Donna Santa Barbara Kaftan
Elegant caftan with three-quarter length sleeves and an elegant slit on both sides. Peony is a warm bordeaux hue. Trendy fits well with swimwear sets.
£146.95
Prima Donna Bikini With Deep BriefPrima Donna Bikini With Deep Brief
Prima Donna Bikini With Deep Brief
This bikini top will make a real fashion statement at the beach. Featuring an all-over snakeskin print, hippie-inspired colours, and a cut that provides optimum support. Wear the straps over the shoulder or around the neck. The sturdy three-piece cups with underwire lift and centre the breasts and guarantee full cover. 
£132.00

Prima Donna Hollywood Stripe BikiniPrima Donna Hollywood Stripe Bikini
Prima Donna Hollywood Stripe Bikini
Stylish bikini top with underwire and chic 60's print. Wear the straps over the shoulder or around the neck. The tie with silver stoppers makes your Hollywood look complete. Bring out your inner diva with Red Carpet. A glamorous geometric print in warm red, mocha, and black.
£146.90
Prima Donna Road Trip BikiniPrima Donna Road Trip Bikini
Prima Donna Road Trip Bikini
Artistic all-over print, elegant border, and playful ties: this three-piece bikini top is as stylish as it is comfortable. Wear the straps over the shoulder or around your neck. A print like an abstract painting, Blue Print is a unique mix of white, khaki, and flattering dark-blue.
£133.00

Prima Donna Vegas Bikini With Tai BriefPrima Donna Vegas Bikini With Tai Brief
Prima Donna Vegas Bikini With Tai Brief
This bikini top will make a real fashion statement at the beach. Featuring an all-over snakeskin print, hippie-inspired colours, and a cut that provides optimum support. Wear the straps over the shoulder or around the neck. The sturdy three-piece cups with underwire lift and centre the breasts and guarantee full cover. 
£129.00
Prima Donna Madison  BriefPrima Donna Madison  Brief
Prima Donna Madison Brief
Luxurious opaque high briefs, finished with stylish elastic lace on the leg openings. The decorative bow in the waist adds a touch of elegance. The lace strips on the leg openings create a light look and a slim figure. The high waist covers the tummy nicely.
£50.00

Prima Donna Madison Bra
Elegant bra with preformed foam cups and a heart-shaped line that creates a sensual look. The check pattern is refreshing and youthful. The sturdy foam cups lift and centre the breasts, giving them a perfect round shape
£71.95 from £50.00
Prima Donna Deauville Bra
Three-section wire bra with a legendary fit and a light look. The upper cups are finished with subtle two-tone embroidery that runs into the straps. The cups are deeper than any other PrimaDonna bra. Ideal for difficult breasts. The firm cups lift your breasts, while the side sections nudge them towards the centre. The higher side section covers more of the breasts and gives more support. The cups...
£77.95 from £50.00

Prima Donna Madison BraPrima Donna Madison Bra
Prima Donna Madison Bra
Elegant bra with preformed foam cups and a heart-shaped line that creates a sensual look. The check pattern is refreshing and youthful. The sturdy foam cups lift and centre the breasts, giving them a perfect round shape
£107.00